Introducing Illamasqua's new PR team!

Tuesday, April 5, 2011
As Illamasqua continues to expand, we have had a few additions to the team!

Introducing our new UK PR Manager Nicola Thornton and PR and Press Assistant Melanie Green!


Nicola


Mel


Our regional teams have been as excited by their arrival as us as the new PR team have travelled up to visit them and spend a day getting to know each of our talented make-up artists. We thought we would share a little snippet of their visits with you…



Introducing Illamasqua's Distinction in Make-up Artistry Awards!

Monday, April 4, 2011
Today we are thrilled to be introducing Illamasqua's very first Distinction in Make-up Artistry AwardsI  

We believe these awards further solidify the commitment of Illamasqua to up and coming British make-up & beauty students and professionals...

Read on to find out more about this fantastic opportunity for the budding make-up artists among you!


Hailed around the globe as the most significant make-up launch in over twenty years, Professional British Beauty brand Illamasqua launches the biggest prize in professional make-up, the ‘Distinction in Make-up Artistry Awards 2011’

Illamasqua is a brand that encourages self-expression in its purest form, without inhibitions or contraints. That's why we are proud to be launching the biggest prize in professional make-up art...



‘Make-up is one of the most important parts of the fashion image.The make-up team is as crucial as the photographer and stylist.’ 
– Katie Shillingford, Dazed & Confused Senior Fashion Editor




There are four categories, each carrying it’s own bespoke and prestigious prize …

Graduate
[Graduated by July 2010]
Win a week’s internship with Christine Blundell, Academy & BAFTA Award winning make-up artist and hair designer, on her next British film, £5,000 prize money and £500 to spend at a private shopping spree at the Illamasqua Flagship Store.

 BA Final Year Students
[Graduating by July 2011]
Win a day assisting Illamasqua Creative Director Alex Box on a Dazed & Confused fashion shoot published in early 2012, £2,500 prize money and £500 to spend at a private shopping spree at the Illamasqua Flagship Store. Plus your college will receive £2,000 to spend on a bespoke Illamasqua kit of your tutor’s choice. 

Foundation and 2nd Year Degree Students
Win a two-week internship at Illamasqua Head Quarters - the creative hub of the brand - plus £1,500 prize money and £500 to spend at a private shopping spree at the Illamasqua Flagship Store. Plus your college will receive £2,000 to spend on a bespoke Illamasqua kit of your tutor’s choice.
  
Beauty School/ Make-up Course Students
Win a 5-day Mastering Professional Make-up Course at Illamasqua’s School of Make-up Art, plus £1,000 prize money and £500 to spend at a private shopping spree at the Illamasqua Flagship Store. ** students in the Beauty School / Make-up Course category must have completed a minimum of a five day evening / short course, with a minimum total of 30 hours attendance, to be eligible for this category.** 

And…
In December the winners from each of the four categories will have their winning creations running on Dazed Digital viewed by millions all over the globe.



There are three stages to this competition

1. Photographic
This is where the judging panel will pick the top four finalists from each category – 16 finalists in all. These finalists will be asked to attend …

2. Live Competition
This will take place at Illamasqua’s Flagship store at 20 Beak St, London W1 [15th/16th October 2011] where floor judges will assess the finalists as they create a specific, to be revealed Illamasqua theme, which will be marked on technical skill, professionalism and hygiene. The final looks will then be judged by the curtain judges away from the make-up artist contestants to assess purely on technical and creative skill. 

3. Public Vote
This will be run through Illamasqua.com. Winners announced 1st November 2011.

The Winner in each category will be based upon highest score accumulated from the judging panel and public vote.





How Do You Enter?

This competition is only open to students and recent graduates who have registered and been accepted as an Illamasqua Professional member at www.illamasqua.com/professional.

All applicants must have completed a recognized make-up course – full details at www.illamasqua.com/professional

Please note that only professional members who have registered by 31st May  2011 are eligible.

All new and existing members will be sent the competition application pack after this date, and will include more detail on this fantastic competition.

The application form and brief will be available from 1st April online and will ask you to create two make-up looks, one beauty, and one fantasy, of your choice.


For more information:
* All terms and conditions in the above link * 

Facebook Giveaway - Vote For Your Favourite Products!

Hello all! To celebrate reaching 20,000 fans on facebook over the weekend, we are hosting a Top Ten Giveaway of the products that YOU would like to win!

One lucky winner will win the products most voted for by those who know, so it isn't the Top Ten chosen by Illamasqua, it's the Top Ten chosen by Illamasqua fans and customers.

Leave us a comment below and we will add it to our tally, check back at the facebook page on Friday to find out what the prize will be and how to enter!

To inspire you, I had a whip round the office to find out what their favourite products are from Illamasqua...


Ross Andrewartha - National Professional Sales

"Powder Blusher in 'Excite' is my favourite. It's a real power cheek, looks amazing with a tan - the ultimate for the J-Lo glow!"


Calum Mackay - International Account Director


"I absolutely love the Medium Pencil in 'Vow' - it's a discreet perfecter, it matches my skin tone really well, so I use it all over my eye lid to balance out my skin tone and on the waterline - it really works to make your eyes appear whiter, fresh and larger. Softer and a lot more natural than white."
 


Melanie Green - PR Assistant

"I recently got the ends of my blonde hair tipped bright pastel pink, so I was thrilled to see that it matched Lipstick in 'Fable' perfectly, so that has to be my favourite product right now. I am also obsessed with Nail Varnish in 'Obsess'! I'm a blonde girl who loves pink!"




Rosa Sibaja - International PR Director

"Having worked with international PR agencies and the top beauty editors across the globe, I have a pretty indepth knowledge of the entire Illamasqua range, but the one that I have seen blow the most minds recently is Precision Ink in 'Glister'. The editors all rave about our Precision Ink's in general, but this one is a fabulous nude with a beautiful iridescent sparkle that just works with pretty much any make-up look, be it adding definition to a nude eye, an unexpected slick of nude across a smoky eye or underneath the lower lashes for a glistening line. It's something that I never knew I needed until I tried it. Now it's love!"


Halimah Haque - Product Development Assistant

"It's got to be Powder Blusher in 'Nymph' because it's such a true pink and it stays pink on darker skintones."


Nicola Thornton - PR Manager 

"Nail Varnish in 'Collide' is the perfect transitional shade from winter to spring. The shocking pink never fails to garner admiring glances on the tube in the morning! It looks fabulous on pale skin and also really complements a tan, so it's perfect for me!"



Alex Cummins - Junior Brand Manager

"For me, it has to be the Highlighter Brush - this is the most versatile brush I have ever had the pleasure of using. The synthetic hairs are so soft, that it never feels harsh against my ultra sensitive skin, and it applies foundation, highlighter, blushers and contours like a dream. I use it with my Cream Foundation to buff in foundation, then follow by using it with Cream Pigment in 'Hollow' to contour every morning for work."