Ashley Isham SS12

Wednesday, September 21, 2011
The wonderfully Renaissance-esque Il Bottaccio on Grosvenor Place made for an opulent venue for a collection rich in colour and mood for Ashley Isham's SS12 collection. With fans ranging from Christina Aguilera to Lady Gaga, Ashley is known for strong tailoring and beautiful draping, with an obsessive attention to detail.

I went along to the test shoot the Sunday before the show to work with Ashley, stylist Anna Trevelyan [check out her blog here - definitely worth a read] and make-up artist Jo Frost on creating a beautiful, smouldering and baroque-inspiring look that would compliment the collection.



I spoke to Jo about the look ...

What was the brief?

My aesthetic focuses on beautiful, expensive looking make-up with an edge. Ashley uses a lot of embellishment on his collections and this was no exception, I looked through samples and got very excited by an intricate lazer-cut leather piece and suggested using something similar in the make-up... using a stencil echoing tattoos on the face toughened up the look to give a challenging edge.



What was the corner stone of the look?

Ashley booked me for the show because of the gorgeous, luxurious skin that I'm known for so that was always going to be essential to the look. The creamy textures and luminous quality of the make-up was a modern take on Marie Antoinette and was created by layering Illamasqua's creamy Medium Pencils, Cream Pigments, Cream Blushers and Liquid Metals with Pure Pigments and Powder Eye Shadows.


The look balanced soft romance with the fierceness of the baroque tattoo design that I developed just for the show. 


What was your favourite piece from Illamasqua to use and why?

I really loved the Gleam Cream - it was used as a highlighter in all the right places on the face as well as the body. Illamasqua's textures and formulations are fantastic to work with as most of my make-up involves layering product repeatedly to give perfect blending that gives an illusion of hyper-real skin.
 Silk dresses and cut out leather were the stand out materials, showcased in a variety of cuts that glided over the models as they strutted the catwalk.

 

And the highlight? A burst of gold tickets at the end as the models lined up for an encore. The neccessary talent of walking in sky high platforms has never been needed more - I held my breath that they would strut their way over the [slippery looking!] gold tickets on the floor and luckily we didn't have any models down!

Look Good Feel Better... One Week to Go!


Release your Alter Ego while you do your bit for charity at the Look Good Feel Better Beauty Editors' Day in Selfridges with our Illamasqua Team on Thursday 29th September!

Now in its fifth year, this unique fundraising event takes place at the flagship Oxford Street store ... and is set to be bigger, better, and more fabulous than ever.  Come and join us for the amazing opportunity to have a one-to-one appointment with Company magazine’s gorgeous Beauty Editor, Sophie Qureshi, who has teamed up with us for this year’s not-to-be-missed event.
Not only will you discover beauty secrets, trends, and receive personal advice, you will also be offered a fantastic mini-transformation with a member of our Art Team, and a fabulous complimentary Illamasqua goodie bag!
For just £20, all proceeds will be donated to Look Good...Feel Better, the beauty industry’s charity which supports women with cancer across the UK. Cancer affects so many of our lives, so lets all join together and support this fantastic charity. Book now for your personal appointment and a unique opportunity to pick the brain of an industry expert.
When:  Thursday September 29th, 2011

Starts:
12 midday-7pm

How to book:
call Selfridges hotline on 0800 138 8140 to book your appointment.  Don’t miss out as numbers are limited and appointments sell out very quickly

Cost:
Tickets cost £20 and all proceeds will be donated to Look Good…Feel Better.  
   While you are in Selfridges make sure you come and visit our brand new counter!
Look forward to seeing you there!!

Ada Zanditon SS12 Collection: Poseisus

Tuesday, September 20, 2011
Key Make-up Artist Mika worked closely with Ada to help bring her SS12 collection to life on Friday 16th September 2011 at London's Somerset House as part of the London Fashion Week schedule.


ADA Zanditon ss12 from Andrew & WIlliam Ho on Vimeo.



The ethically produced collection's strength lies in Zanditon's ability to fuse innovative shapes and intricate prints with a startling attention to detail - and this was mirrored in the make-up that Mika created.


"The inspiration was drawn from sea horses and sea dragons - mysterious creatures transmogrified in to clothing."


The collection was shown via a beautifully produced film, that showed cascading colours across an urban backdrop and a model infused with the spirit of carnival dancing to a building crescendo of music and colour.



"I used Pure Pigment in 'Beguile', thrown all over the models limbs. Sea horses crests and tails have really inspired the make-up;  iridescent gleams and wet, crystallised skin. I used a variety of pink and purple tones: Powder Blusher in 'Hussy', Powder Eye Shadow in 'Savage', Intense Lipgloss in 'Galactic' and Medium Pencil in 'Bait' where the corner stones of the look. And lots and lots of Gleam Cream!"




For the models on the day, Mika created a more toned down version of the film; "I used Powdered Metal in 'Ether' for shimmering skin and a luxe feel, and whacked Pure Pigment in 'Beguile' over the cheekbones, browbone and cupid's bow. We also used Nail Varnish in 'Scorch' on the nails - a brilliant white shade."


Enjoying the show - from Left to Right: Hayley Smith [Marketing Assistant], Helena Liddiard [Marketing Intern], Alex Cummins [Junior Brand Manager] and Mika [Key Make-up Artist].


www.adazanditon.com