Rubber Nails: Swatches

Wednesday, August 31, 2011 at 7:04 AM

Our exciting new formula is brought to life in these fantastic swatches by the lovely Edita at All You Desire.

These kinky, waxy varnishes add a beautiful, unexpected finish to your nails - and some great news? I'm rocking Faux Pas for the first time today and hand on heart... it's a one coater...!

So without further ado, may I introduce...

FAUX PAS - Blue Violet

KINK - Bottle Green

TAINT - Stone Brown

VICE - Deep Cerise

Don't forget - you still have time to enter our Kinky Nails competition to WIN all these delightful shades... just click here or go to www.illamasqua.com/kinkynails.

So... whats your favourite?

Count down to the Theatre of the Nameless... 3 days to go

Tuesday, August 30, 2011 at 9:44 AM

Competition Alert: Theatre of the Nameless Nail Varnish Giveaway!

Friday, August 26, 2011 at 9:28 AM

To celebrate the launch of these unique, ground-breaking new Nail Varnishes, we are excited to be giving you the chance to be one of THREE winners of a set of the new 'rubber-look' Nail Varnishes from our AW11 Theatre of the Nameless collection.

Inspiration for our new Nail Varnishes derived from the colour-coded specialities of the Wittenberg Platz’s domineering Boot Girls, these confident new shades display utter indulgence. The Theatre of the Nameless proudly parades a kinky new waxy “rubber-look” finish to our hardwearing, chip-resistant Nail Varnish. This is like nothing you have seen before!

The four striking new shades:

Taint – Stone Brown
Kink – Bottle Green
Vice – Deep Cerise
Faux Pas – Blue Violet

To enter, go to Illamasqua.com/kinkynails – the internationally open competition begins on Friday 26^th August and runs until Sunday 4^th September – all T&Cs on the website.

GOOD LUCK!

Myer SS11 Masterclasses with Nicola Burford!

Thursday, August 25, 2011 at 11:00 AM

Our fabulous Nicola Burford, Illamasqua's Australian Head Artist to the Myer show will be revealing her top tips for make-up application this week in exclusive masterclasses.

Whether you wish to perfect your pout or master the art of contouring, Nicola will be offering masterclasses this Thursday and Friday at our Sydney and Melbourne Myer counters!

Revealing the how-to's of this seasons Myer show, Nicola will be showcasing the hottest summer colours and trends to inspire and immerse you in colour blocking and colour clashing as seen on the catwalks!

Melbourne - Thurs 25th August

Sydney - Sat 27th August

Theatre of The Nameless Exclusive Preview...

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The AW11 Theatre of the Nameless collection launches soon ... below is an exclusive preview!

Illamasqua's new Mascara - MASQUARA

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We are incredibly excited to be launching Masquara, our fabulous new Mascara.

Available in Raven, a stunning midnight black, it offers a formula that lengthens, defines, dramatises and ensures lashes last the whole night through.

Be bold and bring out the power of your eyes to complete your alter ego. A striking edition to our core range, it is sure to become a staple within your make-up bag!

“Illamasqua’s new Masquara in Raven has taken flight. Masquara creates a jet black flutter of beautifully defined lashes – lash by lash perfection. Reapply for added drama and prepare to step into the night.”
David Horne – Illamasqua Director of New Product Development.

Masquara provides a preview glimpse into the indulgent world of our AW11 collection ‘Theatre of The Nameless’. This is to be unleashed globally in its full decadent glory on 8^th September 2011.

Vicky McClure lashed up in Masquara for Illamasqua’s viral film Born Again.

Masquara is available online at www.illamasqua.com; at the Illamasqua Flagship Store, 20 Beak Street London; Selfridges Oxford Street London, Manchester and Birmingham; Fenwick Newcastle; and Debenhams Cardiff, Glasgow and Belfast.

Check out this fabulous review on Masquara, thank you Kadian!
http://aceyourface.co.uk/2011/08/18/exclusive-exclusive-exclusive-new-illamasqua-masquara-not-a-typo/

Enter by Friday for the Distinction in Make-up Artistry Awards...

Wednesday, August 24, 2011 at 9:41 AM

The deadline to enter Illamasqua's Distinction in Make-up Artistry Awards is fast approaching... it is this Friday!
There are four fabulous categories to enter; Graduates, BA Final Year Students, Foundation and 2nd Year Degree Students and finally Beauty School/Make-up Course Students. In December the winners from each of the four categories will have their winning creations running on Dazed Digital viewed by millions all over the globe. This is an amazing opportunity not to be missed, so get your applications in before the 26th August 2011!

Send your Application form and 2 examples of your work – 1 beauty and 1 fantasy look to
Illamasqua, 6-8 Amwell Street, London, EC1R 1UQ

Alternatively…you can drop off your application and 2 photos to any UK Illamasqua counter or store.

GOODLUCK!

Show your support for the S.O.P.H.I.E Foundation today...

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On the 4th anniversary of Sophie's death, we have created a new film in association with The S.O.P.H.I.E. Lancaster Foundation to raise awareness and celebrate the Foundation's work.

Watch the film and find out how and where the funding for the charity goes.

Help us Stamp Out Hatred and Intolerance Everywhere by donating, buying a wrist band and a Sophie pencil at www.illamasqua.com/sophie

Below are some of the fantastic celebrities that have got behind the Sophie Lancaster foundation wearing their S.O.P.H.I.E wristband.

Una, The Saturdays

Boy George

Courtney Love

Kelly Cutrone Peoples Revolution, Illamasqua US Brand Ambassador

Patricia Field, Sex and the City stylist

Rochelle, The Saturdays

kim sharma

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kim sharma

Key Artist Charlotte Savoury At Birmingham!

Tuesday, August 23, 2011 at 9:24 AM

Our fabulous Key Artist Charlotte will be lighting up the Bullring Selfridges Beauty hall this Thursday 25th August with a masterclass, showcasing Day to Night make-up tips and tricks that can transform you from dull-at-your-desk to decadent-on-the-dancefloor!

Call the Birmingham counter to book - or why not organise a one-on-one with Charlotte on Friday 26th August - she has some slots left for transformations, for just £30.

Illamasqua counter: 0121 600 6818

Sephora Nail Studio

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“We love Illamasqua Nail Varnishes they are best for the nail art”

Kim Anderson, Illamasqua US Brand Ambassador

We are really excited to be working with Sephora on their new Nail Studio concept...

Launching throughout August, the Nail Studios in Sephora specialise in art and application services. You can choose from a range of nail templates to inspire you, from something intricate and delicate to the more bold avant garde nail to draw out your alter-ego . The professional nail technicians of XpresSpa offer their expertise with the ultimate indulgent experience.

This is a fantastic opportunity to check out Illamasqua’s daring and wide range of Nail Varnishes and explore how they can be creatively used!

“Seventeen loves Illamasqua”- The lovely Seventeen Magazine Editor receives a manicure using Illamasqua's Nail Varnishes in Gamma and Radium

Illamasqua Nail Varnish in Gamma

Illamasqua Nail Varnish in Radium

“Illamasqua's Nail Varnishes in Rare, Gamma and Collide are flying off the shelves... hurry down now to be one of the first to check out this amazing nail bar!”

Kim Anderson, Illamasqua US Brand Ambassador

Due to popular demand stay tuned for further Nail Studio openings Sephora stores and locations!

The Sophie-I look

Monday, August 22, 2011 at 5:26 AM

SOPHIE-I is both a statement and a conscious way of expressing unity to the SOPHIE cause and a distinctive mark of your own individuality. Drawing with a dark colour is a powerful and empowering statement in itself, and highlighting the full contours of the eyes is showing the world your very own uniqueness. This perfectly links in with one of Illamasqua`s brand values, Self-Expression. Showing everyone your individuality through your eye make-up.

Thank you to Pixiwoo for this image, click here to view their blog.

The reason why this is called Sophie-I is because it resonates with the cause, individuality, and results in a beautiful statement; a 'Sophie-eye'.
I am sure that we have all felt that we were being 'judged' in some form or another throughout our life and from my experience I know that this is not a good feeling. This is our exact rejection to that feeling. To prove a point, to be stronger and to make a change.

£3 from the sale of every Sophie Medium Pencil goes to the Sophie Lancaster Foundation, this educates pre-teens; to create awareness and make a change in perception towards alternative subcultures. Illamasqua created the 'Dark Angel' film to increase awareness for the foundation and sell S.O.P.H.I.E wristbands online, in counters and at events we work at.

Here is a step-by-step approach to how you can create the Sophie-I look:

1.) Outline the entire eye shape with Medium Pencil in Sophie and 'sketch' the centre of the lid to shape the eye. Apply in the inner rim of the lower lash line.

2.) Using the Eye Shadow brush, buff the entire areas where Sophie was applied (except the waterline) to create softly diffused colour and depth.

3.) Apply Powder Eye Shadow or Pure Pigment in colour of your choice on top if Sophie using small circular strokes to blend the textures together.

4.) Highlight the brows to create more impact by using Illuminator or Pure Pigment in a light colour.

5.) Finish off the look with Illamasqua's new Masquara.

Medium Pencil in Sophie

Pure Pigment in Tingle

To find out more about the Sophie Foundation, please visit www.sophielancasterfoundation.com. Follow The Sophie Lancaster Foundation on Twitter for daily updates on the charity's work at www.twitter.com/SOPHIE_charity