Box News Flash!

Tuesday, October 20, 2009
Alex Box is in the office this morning to meet with our Product Development Manager Katie and Brand Director Kate to discuss an exciting collaboration project that is currently in the works and ideas for the Spring Summer 2010 collection - which is difficult to envision when the weather is so hideous!

Alex has been working on setting up the exhibition with Rankin. On Monday she went along to go over the finer party details and to set up the exhibition - what image goes where etc. You can hear the excitement in her voice when she talks about it. The book has been two years in the making and now the launch is only two days away! I will of course give a full rundown on the event as well as pics from the party!

Alex has been giving lots of interviews for the book launch over the past week. Style.com will be covering as well as beauty, art and cultural press so there will be plenty of images over the internet over the next few weeks.

Aside from the book/ exhibition look, Alex has been shooting for the Uncle album cover and just having a general chill out after the Fashion Weeks. Her favourites this time around were Gareth Pugh

and Anne Valerie Hash.

Alex was also really excited about the Frieze Art fair in Regents Park and has this week been working with Simon Costin, who is hosting a party for halloween at the V&A Museum. Simon Costin is an internationally respected art director and set designer renowned for the conceptually ambitious nature his editorial and catwalk designs. He has collaborated extensively with Alexander McQueen both on McQueen's own line and Givenchy ready-to-wear and haute couture shows. Costin's client list includes Hermès, Lanvin, Kim Jones, Maison Martin Margiela, Alice Temperley, Stella McCartney and Luella Bartley.

She also brought to my attention an interesting online concept, begun by the New York Times I believe, that I thought you might all want to take a look at - I found it fascinating! I found one that Alex did - I love how one of the comments below says that Alex must be misogynistic. Perhaps they should do their research first...! Any way, what do you all think?
Click here for the link.