When Alex Box became Creative Director of Illamasqua, the pencils were one of the most important products for her; "I wanted a product that could be used anywhere - face art, body art etc. I wanted to leave the interpretation of the product up to the user rather than saying "This MUST be used on the eyes or this MUST be used on the lips. It's just a stick of intense, matt colour."
Both Halimah [Product Development intern and working make-up artist] and I love 'Severe' for the deep wine stain that it leaves on the lips. Personally, I like an eye pencil to be as bold on the waterline as much as on the actual skin and for this reason, I believe the Illamasqua Medium Pencils to be one of the best pencils on the market.