Yes you’ve heard right, the rumours are true. We’re thrilled to announce that Illamasqua will be launching in the brand new Sephora store, 5 Times Square on 31st July.
Although we weren’t planning to retail in the US quite this soon, the demand from our American fans has been phenomenal so we just didn’t think it was fair to keep people waiting any longer. And of course, we want to give as many of you as possible the opportunity to experiment with our fabulous products and discover your alter egos. These are exciting times for everyone!Since launching in London at Selfridges Oxford Street only nine months ago, we’ve experienced an overwhelming response to our professional night-time make-up range. We knew what we were doing was groundbreaking, but we honestly didn’t anticipate such an incredible global reaction.
Our US rollout will begin on 31st July with a coveted spot in New York’s newest beauty mecca, Sephora 5 Times Square. We will then be bringing our artistry to a further 26 Sephora stores across America by the end of October.
The exclusive 5 Times Square launch is set to rock the New York beauty scene, with many of our top artists helping to spread the alter ego message and assist new customers in exploring our long-lasting, truly professional palette. Initially, the range will consist of over 200 specially selected products, guaranteed to wow the audience and ensure Illamasqua takes centre stage.
If you have any questions, leave them in the comments section and I'll pull together a Q&A in the near future!
