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"MyStreetChic.com is ‘the online fashion community that’s right up your street’, looking at how real women are wearing the latest street, fashion and beauty trends.
We’ll cover styles on a localised basis – so you can see what people where you live are wearing and how to adapt the look for yourself.
The site has launched with Bristol as its pilot city and will later be rolled out to other cities."
It is very exciting to have Bristol as the pilot city as there is so much buzz surrounding it now with indy boutiques and designers cropping up all over. The website combines insightful editorial coverage as well as user generated content and interactive features. Its aim is to put real women at the centre of determining what's hot in fashion. It is a platform to see how real people on your high street are wearing the latest trends and offers tips on how to make the looks work for you.
So watch out Bristol - put your best fashion foot forward when you step outside because you never know when the My Street Chic team may be there to snap your picture. They were recently at St Paul's carnival last weekend and there are some lovely photographs of a whole range of summer styles.
Best wishes,
Fashion Fantasist xx