Love For Lashes

Some might say that false lashes are enjoying a renaissance, but to me they never went away! I love the instant drama and alluring appeal of a set of false lashes and the market is simply flooded with lashes for every type of alter ego!


It seems that celebrities are experimenting with the effects of different types of lashes, too.

Evan Rachel Wood [always flawless] has gone for a Wide Eyed lash. Try False Eye Lashes 08 for a similar look - these are all about length, length, length!

Dita Von Teese loves the kitten-esque lashes that give her eyes width and emphasise the heavy liquid liner. Try False Eye Lashes 13 for this 1940s look.

Not only are the cool kids wearing them on the traditional top lash line, but bottom, eye brows - even off-centre. At Illamasqua we have been championing unique lashes since we launched and have steadily built on our lash offering every season. From the doe- eyed 20s with the Sirens SS09 collection to the colourful mix of 22,23 and 24 our lashes are unique to us.

I particularly love 21s as they feel comfortably heavy on the eye lids, giving you a Marilyn Monroe-look [or so I like to think!] Megan Fox has some similar ones on...

The new Body Electrics collection will also come with a new set of lashes. These actually drew a gasp from me when I first saw them as I have honestly seen nothing like them...!

Halloween Looks From Illamasqua!

I hope everyone had a great Halloween! I almost forgot about it as we had been concentrating on the first anniversary of Illamasqua, so I loved it when some of the pictures from Propaganda's [our creative partner] Halloween party started to sift through to my inbox!

I am loving what our Account Manager Natalie did - an evil ladybug! Inspired choice, Nats!


I gave the normally platinum blonde bombshell a call to find out what she used...

"Well, the lashes are from a fancy dress shop," she tells me, "but everything else is Illamasqua! I used the Cream Foundation in 100 and topped it off with Loose Powder in 100 for a semi-matte glow. I used Powder Eye Shadow in 'Forgiveness' on the cheeks to sculpt the look and defined my eyes and eye brows with Eye Liner Cake in 'Mislead'. I love mixing this product with the Sealing Gel for maximum longevity."

What about those high impact lips? "I lined them with Medium Pencil in 'Spell' and painted over the top with Intense Lipgloss 'Besotted' for a juicy red lip!

Natalie also spread the art to her fingertips, using Nail Varnish in 'Ruthless' for a rich red base and blobbing on Nail Varnish in 'Boosh' for the ladybug effect.

Here is Natalie with Jo, Julian Kynaston's PA. Jo is rocking the new Birthday Lashes in 'Decadence' as well as plenty of Dystopia! On her lips is the shocking pink Lipstick in 'Avenge' and she has Powder Eye Shadow in 'Matter' smudged around her eyes for a sexy smoky eye.